Lesson 5: Module G | Niche
Lesson 5 | Module G
Choosing your niche is an important concept that can help you become successful in your business, and help you provide great outcomes for your patients. Your niche is the patient population that you want to work with, and choosing an appropriate niche will help many different facets of your business.
When first starting your business, it is usually best to start with one niche in mind. Once you have a steady case load, you can then start expanding into a new niche to serve a larger population of people. In the cash-based setting, this can be a very natural process if you hire a clinician that excels at working with a different group of people than your original niche.
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Lesson 1 Modules
Lesson 2 Modules
Lesson 3 Modules
Lesson 4 Modules
Discussion Questions
Brainstorm some alternative revenue streams. Think about the time investment and what you could charge. Decide which are plausible.
What are you looking for when looking for a strength coach or physical therapist to work with?
What would be your ideal type of patient population to work with, and how would you want to work with them (in-person visits, mix of in-person visits with programming, telehealth etc)?
What would be your unique service/selling proposition statement for your clinic?
Make a list of 5 other businesses/organizations you would want to network with for your own clinic, and how you could help each.