Lesson 5: Module F | Pricing
Lesson 5 | Module F
Once you decide to open up your own cash-based clinic, one of the primary things you need to do (besides setting up your business) is pricing your services. This can be a confusing task for clinicians, as many of them have worked at in-network clinics before and aren’t sure what they should be charging.
In this module, we discuss how to calculate how much you should start charging for your services, how to gauge potential client response to see if your rates are reasonable, and how to go about increasing your rates.
As you stay in business longer, it is unlikely that your starting price will be what you charge forever, so knowing how to raise your rates, as well as several different ways to do so, is an important concept to learn.
QUICK LINKS
Lesson 1 Modules
Lesson 2 Modules
Lesson 3 Modules
Lesson 4 Modules
Discussion Questions
Brainstorm some alternative revenue streams. Think about the time investment and what you could charge. Decide which are plausible.
What are you looking for when looking for a strength coach or physical therapist to work with?
What would be your ideal type of patient population to work with, and how would you want to work with them (in-person visits, mix of in-person visits with programming, telehealth etc)?
What would be your unique service/selling proposition statement for your clinic?
Make a list of 5 other businesses/organizations you would want to network with for your own clinic, and how you could help each.