Lesson 5: Module I | Marketing

Lesson 5 | Module I
Marketing is the act of making people aware of who you are and how you can help them. Marketing is one of the cornerstones of success for any business, and this is no different for the cash-based clinic. Marketing becomes an even more important topic for cash-based clinics as they typically can’t rely on physician referrals.

Your marketing message should include who you help and how you help them, as well as how you are different from other providers in your area. Once you figure out your marketing message, you will want to get your message in front of your ideal audience. This can include marketing directly to consumer, as well as marketing to other people/groups who have the attention of your ideal audience. 

QUICK LINKS
Lesson 1 Modules
Lesson 2 Modules
Lesson 3 Modules
Lesson 4 Modules

Discussion Questions

  1. Brainstorm some alternative revenue streams. Think about the time investment and what you could charge. Decide which are plausible.

  2. What are you looking for when looking for a strength coach or physical therapist to work with?

  3. What would be your ideal type of patient population to work with, and how would you want to work with them (in-person visits, mix of in-person visits with programming, telehealth etc)?

  4. What would be your unique service/selling proposition statement for your clinic?

  5. Make a list of 5 other businesses/organizations you would want to network with for your own clinic, and how you could help each.